THE NET
Hey Coach,
March 2025. Season just ended.
We’d gone 19-7. Made it to regionals. Lost a heartbreaker.
Good season. Not great.
As players filed out of the locker room after our final game,
The next week I had our post-season meetings.
Fifteen minutes. One-on-one. Just me, my coaches and them.
And I handed each of them a piece of basketball net.
A real one. Cost me a few dollars each.
My point guard looked at me confused.
“Coach, why are you giving me this?”
I looked him dead in the eye.
“Because next February, when we cut down the REAL nets after winning conference, I’m going to ask you for that net back. You’re going to trade me that cheap one for a real championship net. Deal?”
He stared at me for a second.
Then he smiled.
“Deal.”
Fast forward to February 2026.
We just won our 15th conference championship in 27 years.
After the game, scissors in hand, we cut down the nets.
I gathered the team at half court.
“Alright, who’s got their net from last year?”
Every single player reached into their bag.
Pulled out that cheap replica net I’d given them 11 months earlier.
Some were crumpled. Some were hung on bedroom walls. One kid had hung it on his rear view car window
But they ALL had it.
We made the trade. Cheap net for real net.
And in that moment, they understood:
Championships aren’t won on game day.
They’re won in the VISION you create 365 days before.
WHY THIS WORKED (The Psychology of Pre-Commitment)
Here’s what most coaches get wrong about building culture:
They wait until the season starts to set expectations.
October rolls around. First practice.
“Alright guys, this year we’re going to win conference!”
Too late.
Your players just spent six months with NO vision. NO accountability. NO target.
You’re trying to build a championship mindset in October when you should’ve started in March.
THE NET STRATEGY (How It Actually Works)
When I handed each player that net in March 2024, here’s what I was doing:
1. CREATING A VISUAL ANCHOR
That net sat in their room all summer.
Every time they saw it, they thought:
“Conference championship. That’s the goal.”
It wasn’t abstract anymore. It was REAL.
Visual reminders build commitment.
2. ESTABLISHING EXPECTATION BEFORE PREPARATION
I didn’t say “let’s see what happens.”
I said “WHEN we cut down the nets.”
Not “if.” WHEN.
That’s a MASSIVE psychological shift.
You’re not hoping for a championship. You’re EXPECTING one.
And expectation drives behavior.
3. LINKING CURRENT EFFORT TO FUTURE REWARD
Every workout, every open gym, every weight room session that summer.
That net was the reminder:
“This rep matters. This shot matters. This sprint matters. Because in February, we’re cutting down REAL nets.”
It connected the GRIND to the GOAL.
4. BUILDING COLLECTIVE ACCOUNTABILITY
It wasn’t just MY vision.
It was THEIR commitment.
When one player thought about skipping a workout, he’d see that net and think:
“My teammates are working. I can’t let them down.”
Shared vision creates shared accountability.
WHAT HAPPENED OVER THE SUMMER (The Culture Shift)
Here’s what I noticed from April to October:
OPEN GYM ATTENDANCE: Up 40%
Players who normally disappeared all summer? Showing up.
WEIGHT ROOM CONSISTENCY: Best we’d ever had
Our strength coach told me: “I don’t know what you did, but these kids are LOCKED IN.”
LEADERSHIP EMERGENCE: Captains stepped up WITHOUT being told
They started organizing extra shooting sessions. Team runs. Accountability checks.
Why?
Because they had a CLEAR TARGET.
And they’d COMMITTED to it publicly (by accepting that net).
NOVEMBER: FIRST PRACTICE
When we gathered for our first official practice, I didn’t need to give a big speech about goals.
I just said:
“Alright, who still has their net?”
Every hand went up.
“Good. Let’s go earn the real ones.”
That’s it.
Three sentences.
Because the vision was already planted 7 months earlier.
THE SEASON (How the Vision Sustained Us)
We started started strong….but lost to a rival early.
Then hit a tough patch. Lost our best player to a hand issue.
Players were frustrated. Doubting.
At practice, I gathered them:
“Who’s still got their net?”
Hands up.
“Then we’re not done. We’ve still got 6 games left. Let’s finish this.”
The net became the ANCHOR when things got hard.
It reminded them:
- We set a goal in March
- We committed to it
- We don’t quit just because January is tough
Visual symbols matter when words aren’t enough.
CONFERENCE CHAMPIONSHIP GAME
We’re playing our rival for the conference title.
Tied game. IN Overtime
Timeout.
I look at my guys in the huddle.
“You’ve been carrying that net for 11 months. Let’s go get the real one.”
No complicated speech. No Xs and Os breakdown.
Just a reminder of the COMMITMENT they made.
We won by 2 and hit a shot to win it
THE EXCHANGE
Half court. Scissors. Nets coming down.
I gathered the team.
“Alright, trade time..
Some of them cried.
Not because we won.
Because they’d BELIEVED 11 months ago that this moment would come.
And they made it happen.
15 CONFERENCE TITLES IN 27 YEARS (The Pattern)
Here’s what people don’t understand about sustained success:
Winning programs don’t rebuild every year.
Build not rebuild
They create CULTURE that outlasts individual seasons.
Over 27 years, I’ve won 15 conference championships.
That’s a 56% championship rate.
How?
Not because I’m smarter than other coaches.
Not because I always have the best talent.
Because I plant the vision EARLY and make it TANGIBLE.
The net is just one example.
But the PRINCIPLE applies to everything:
THE CULTURE-BUILDING FRAMEWORK
PRINCIPLE #1: VISION BEFORE WORK
Most coaches:
- October: “Here’s our goals for this season”
- Players: “Okay cool” (but they don’t really believe it yet)
Championship coaches:
- March: “Here’s what we’re building next year”
- April-October: Every workout reinforces the vision
- October: Vision is already embedded in the culture
You don’t BUILD culture during the season.
You ACTIVATE culture you already built.
PRINCIPLE #2: MAKE IT TANGIBLE
Abstract goals don’t work.
“Let’s be great this year!” = Meaningless
Tangible commitments DO work:
- The net they carry all summer
- The team motto written on their shoes
- The championship photo hung in the weight room
- The “unfinished business” sign in the locker room
Give them something PHYSICAL that represents the GOAL.
PRINCIPLE #3: PUBLIC COMMITMENT
When you hand a player that net and say “I’ll ask for this back when we win,” you’re doing something powerful:
You’re making their commitment PUBLIC.
Not just to you. To themselves.
Public commitments are harder to break than private ones.
PRINCIPLE #4: CONNECT DAILY EFFORT TO BIG PICTURE
The net wasn’t just a goal.
It was a REMINDER.
Every time they saw it:
“This workout matters. This rep matters. This matters.”
When players see HOW today connects to the championship, they work differently.
PRINCIPLE #5: CELEBRATE THE VISION, NOT JUST THE WIN
After we won conference, I could’ve just celebrated the trophy.
Instead, I made the NET exchange the focal point.
Why?
Because I wanted them to remember:
“We won because we BELIEVED 11 months ago.”
The victory validated the VISION.
And that builds belief for next year.
500+ WINS. 15 CONFERENCE TITLES. 3 STATE TITLES. HALL OF FAME COACH
People ask me all the time:
“Coach, how do you sustain success for 27 years?”
Here’s the answer:
I don’t rebuild. I RELOAD.
Every March, I’m already planting seeds for next February. I’m casting vision, every exit meeting. Every off-season, I’m building belief BEFORE the season starts.
Championships aren’t won in November.
They’re won in March when you hand a player a net and say: “See you in February.”
YOU CAN LEARN THIS
Here’s the truth:
The net strategy is just ONE example of how to build championship culture.
Over 30 years, I’ve developed dozens of these strategies:
- How to set expectations in March that drive behavior in October
- How to create accountability without being a dictator
- How to make abstract goals TANGIBLE for players
- How to build belief BEFORE you have proof
- How to sustain success year after year after year
And all of it is inside TeachHoops.com.
WHAT YOU GET AT TEACHHOOPS.COM
- Championship Culture Frameworks – Exactly how to build vision, accountability, and belief
- Post-Season Meeting Scripts – What to say in March to set up next February
- Off-Season Programming – Keep players engaged and committed when you’re not practicing
- Leadership Development Systems – Turn good players into CULTURE CARRIERS.
- Complete Practice & Game Systems – 30 years of proven plans, drills, and strategies
- Monthly Coaching Clinics – Learn from Hall of Fame coaches building winning programs
All for $39/month.
THE CHOICE
OPTION 1:
Keep doing what you’re doing.
Set goals in October. Hope they stick. Rebuild every year.
Win some. Lose some. Never quite sustain it.
OPTION 2:
Learn how championship programs ACTUALLY operate.
Build culture in March that pays off in February.
Create systems that reload instead of rebuild.
Win 15 championships in 27 years instead of hoping for one.
MY GUARANTEE
Learn the culture-building frameworks that win championships.
Use them for 14 days.
If they don’t fundamentally change how you think about building a program, Cancel your subscription and You will NOT be charged
Because I know what’s going to happen:
You’re going to deap dive into teachhoops.com
You’re going to implement ONE strategy (like the net).
And you’re going to see your players’ BELIEF shift before the season even starts.
That’s when you’ll understand:
Championships are built in the off-season, not during it.
CLICK BELOW AND GET STARTED
[Join TeachHoops.com – $39/month]
Stop rebuilding every year.
Start RELOADING.
Learn the strategies that win 15 championships in 27 years.
Your next championship starts TODAY.
Coach Steve Collins
500+ Wins | 15 Conference Titles in 27 Years
Hall of Fame | 3 State Championships
TeachHoops.com
P.S. — That point guard who asked “Coach, why are you giving me this?” in March 2025? He was our leading scorer when we won conference in February 2026. After we cut down the nets, he told me: “I looked at that net every single day this summer. It kept me going when I didn’t want to work out.” That’s the power of TANGIBLE vision. Give your players something to believe in BEFORE the season starts. [www.teachhoops.com]
